CRM Comparison
What does it tell you when you're confident enough in your own product to do a direct CRM comparison chart to the big 4 CRMs in the market? We thought so too!
| Smarter CRM Social |
Keap Lite |
Smarter CRM Grow |
Keap Pro |
Active Campaign Plus | Hubspot Starter | Smarter CRM Master | Keap Max |
Active Campaign Pro |
Hubspot Marketing Pro | Smarter CRM Master Plus | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Price (monthly*) | $99 | $47 | $154 | $233 | $175 | $151 | $275 | $344 | $262 | $1279 | $440 |
| Smarter CRM Social |
Keap Lite |
Smarter CRM Grow |
Keap Pro |
Active Campaign Plus | Hubspot Starter | Smarter CRM Master |
Keap Max |
Active Campaign Pro | Hubspot Marketing Pro | Smarter CRM Master Plus | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Price (monthly*) | $99 | $47 | $154 | $233 | $175 | $151 | $275 | $344 | $262 | $1279 | $440 |
| CRM | |||||||||||
| Contacts | Unlimited | 500 | Unlimited | 1,500 | 2,500 | 1,000 | Unlimited | 2,500 | 2,500 | 2,000 | Unlimited |
| Users | Unlimited | 1 | Unlimited | 2 | 25 | 3 | Unlimited | 3 | 5 | 3 | Unlimited |
| Multiple Locations | — | — | — | — | — | — | — | — | — | — |
1 Main 3 Subs |
| Builders | — | — | — | — | — | — | — | — | — | — | Advanced Reporting |
| MAIN FEATURES | |||||||||||
| Dedicated Business Mobile | |||||||||||
| Tags | |||||||||||
| Smart Lists | |||||||||||
| Opportunities | Basic | ||||||||||
| Pipelines (Sales) | |||||||||||
| Web Forms | |||||||||||
| Web Chat | |||||||||||
| Mobile App | |||||||||||
| Custom Fields | Unlimited | 100 | Unlimited | 100 | 1,000 | Unlimited | 150 | 1000 | Unlimited | ||
| Conversations (Portal) | |||||||||||
| GMB Messaging | |||||||||||
| GMB Calls | |||||||||||
| Facebook Messenger | |||||||||||
| Instagram Messenger | |||||||||||
| Website Chat | |||||||||||
| Conversation Response Options | |||||||||||
| SMS | |||||||||||
| Instagram DM | |||||||||||
| Facebook Messenger | |||||||||||
| Conversation Actions | |||||||||||
| Call Recording | |||||||||||
| Add to campaign workflow | |||||||||||
| Create Opportunity | |||||||||||
| Book Appointment | |||||||||||
| Apply relevant tags | |||||||||||
| Use fields in responses | |||||||||||
| Insert attachments in responses | |||||||||||
| Use emojis in responses | |||||||||||
| Select email template to send | |||||||||||
| Select SMS template to send | |||||||||||
| Request payment (requires Stripe Integration) | |||||||||||
| Marketing | |||||||||||
| Email Marketing | |||||||||||
| SMS Marketing | |||||||||||
| 2-Way Text Messaging | |||||||||||
| Trigger Links (Lead/Customer Action Analytics) | |||||||||||
| Email Templates | |||||||||||
| - add trigger link | |||||||||||
| - use standard fields | |||||||||||
| - use custom fields | |||||||||||
| Email Builder (Drag/Drop Designer) | |||||||||||
| SMS Templates | |||||||||||
| - add trigger links | |||||||||||
| - use standard fields | |||||||||||
| - use custom fields | |||||||||||
| Surveys | |||||||||||
| Landing Pages (Funnels) | |||||||||||
| Social Planner | |||||||||||
| Reputation Management (Google Review Requests) | |||||||||||
| Bookings | |||||||||||
| Appointments (CRM Calendar Only) | |||||||||||
| Calendar Integration (Google or Microsoft) | |||||||||||
| Automation | |||||||||||
| Workflows (Campaigns) | Limited | Limited | |||||||||
| Integrations | |||||||||||
| Unique mobile number for SMS messaging | |||||||||||
| Unique mobile number for calls | |||||||||||
| Email domain authentication (for mail sending) | |||||||||||
| Calendar Integration (Google or Microsoft) | |||||||||||
| Payments | |||||||||||
| Invoicing (Stripe/Paypal Business Integration) | US only | US only | |||||||||
| One Time Payments | US only | ||||||||||
| Recurring Payments | US only | ||||||||||
| Membership Platforms | |||||||||||
| Membership Platforms | |||||||||||
| Reporting Dashboard | |||||||||||
| Google Ads Reporting | |||||||||||
| Facebook Ads Reporting | |||||||||||
| Call Reporting | |||||||||||
| Appointment Reporting | |||||||||||
| Source Reporting | |||||||||||
| Conversion Reporting | |||||||||||
| Addons | |||||||||||
|
Extra Contacts (per 1,000) |
FREE | $36 | FREE | $36 | $34 | $75 | FREE | $36 | $42 | $75 | FREE |
| Extra Users (per user) | FREE | NA | FREE | $40 | NA | $36 | FREE | $40 | NA | $75 | FREE |
The packages include a healthy monthly email send quota, and feature for feature, we win hands down.
To keep our packages with lean competitive pricing we have the Dedicated Mobile Number, and SMS and call rates on a PAYG (pay as you go) rate, your account card will be charged on a PAYG monthly basis, see the low usage examples below.
When we register the Dedicated Mobile Number, it will charge your account US$6.00 PLUS a nominal credit balance of US$10.00 - about AU$22.00.
You can manage this within your CRM under 'Company Billing'.
INCLUSION*
Email Marketing: 20,000 emails per month included
PAYG (Pay As You Go)*
Dedicated Business Mobile:
US$6.00 monthly fee
SMS Marketing/2 Way Messaging:
PAYG (pay as you go) SMS Credits: US$0.06 cents per segment
US$5.00 = 83 SMS
PAYG (Pay As You Go)*
Making Calls:
To Mobile US$0.079 / min
US$5.00 = 63 minutes
To Local US$0.025 / min
US$5.00 = 200 minutes
PAYG (Pay As You Go)*
Receiving Calls:
From Mobile US$0.01
US$5.00 = 500 minutes
From Local US$0.01
US$5.00 = 500 minutes
PAYG (Pay As You Go)*
Premium Workflow Triggers & Actions:
PAYG (pay as you go) Action Credits:
US$0.02 cents per action
US$5.00 = 250 actions